“Hawaiʻi, the visitor industry, and the Hawaiʻi Tourism Authority are all in a time of Huliau, in which an accelerated shift toward destination management is necessary in order for tourism to properly support the revitalization of our communities and economy in a more meaningful and reciprocal way.”

-  John De Fries

HTA President and CEO

Kilohana is a collaborative of complementary change agents committed to fulfilling HTA’s vision and specific directives. Our nexus of organizations are involved in communication, creative design, facilitation, coordination, and community engagement. Kilohana is poised to work alongside community, industry, and government stakeholders. Together we symbolically form a pāwehe pattern emblematic of our varied experiences and abilities cohesively brought together to achieve the excellence embodied in a beautifully designed kilohana placed atop layers of soft kapa fit for the moena of an ʻohana’s most honored guests.

Together, Kilohana will work to achieve:

• The development a compelling message to connect to the positive-impact, mindful traveler

• Create an in-market experience framed by a kuleana-based relationship between malihini and kamaʻāina that invests in strong visitor lifetime value

• Deliver a Marketing Plan and Global Support Services Plan with professional excellence, informed by meaningful research and HTA’s brand guidance

• Invest in Destination Management Action Plans that empower Hawaiʻi’s communities and people, fulfills kuleana to mālama ʻāina, builds capacity for increased economic development, and centers Hawaiʻi’s people and cultures in Hawaiʻi’s brand

• Ignite a transformative huliau that creates new life and builds new bridges between community, industry, and malihini

Our partners include:

• Core Group One (formerly Ogilvy & Mather)

• KHON

• Nexstar Media

• Wondros

• Solutions Pacific

• Ward Research

Transition Team

As we reflect on Hawai‘i’s history, we see moments that were ripe for huliau, windows when deep transformation could readily occur. There is perhaps no better moment than today, in the anticipated wake of COVID-19, to boldly transform tourism, Hawai‘i’s chief economic driver, to a regenerative model that Hawaiʻi Tourism Authority is set to lead.

We are honored to have a Transition Team made up of a passionate and diverse group of tourism experts and community leaders, committed to HTA’s vision of a regenerative tourism model.  While HTA is moving forward with the RFP process, the CNHA and the Kilohana Collective are continuing our planning efforts so that we are ready to proceed pending the outcome of the RFP process.  The team’s kuleana is to solidify the roles and leadership of Kilohana and support the transition with our communities and industries.

With deep aloha for Hawaiʻi, CNHA presented this proposal for the Hawaiʻi Destination Brand Marketing and Management Services of the United States Major Market Area on behalf of our Kilohana Collective.

COUNCIL for NATIVE HAWAIIAN ADVANCEMENT

​Headquartered in Kapolei, The Council for Native Hawaiian Advancement (CNHA) is a member-based 501(c)3 non-profit organization with a mission to enhance the cultural, economic, political, and community development of Native Hawaiians.

For over 20 years, we have provided access to capital, financial education and individualized financial counseling services with a focus on low and moderate-income families. CNHA is also Native Community Development Financial Institution (CDFI) certified by the U.S. Treasury department and a HUD-Certified Housing Counseling agency and serves as a National Intermediary, providing grants and loans targeting underserved communities in Hawaiʻi.